Friends of Bixby Park members Ruth Lozano & Claudia Schou, 3rd District Councilwoman Suzie Price with Pretend Lab Co-Founder Heidi Dotson

Friends of Bixby Park members Ruth Lozano & Claudia Schou, 3rd District Councilwoman Suzie Price with Pretend Lab Co-Founder Heidi Dotson

Audience Building

In 2013, Pretend Lab was approached by the Friends of Bixby Park, an organization dedicated to revitalizing Bixby Park in Long Beach, CA. Friends of Bixby Park invited us to perform at the park's bandshell, which had fallen into disuse over the years. Friends of Bixby Park was determined to make the structure and the park a viable performing arts space in the community.

Excited by the prospect of helping another nonprofit fulfill its mission, in June 2014 Pretend Lab staged a production of "Slue-Foot Sue & Pecos Bill" and performed two free shows in the park. It was this successful co-venture that laid the groundwork for Pretend Lab's future partnerships.  This model of cooperation is how we can help other organizations realize their mission, as well as our own. By partnering with local arts companies, Pretend Lab can change people's awareness of what performing arts opportunities are available in their communities. By programming shows directed to children and families, Pretend Lab hopes to instill in its audience a lifelong involvement with the arts. It's our belief that this involvement will create the future ticket buyers, season pass holder's and patrons of the performing arts.